How Real Estate Agents Can Attract More Investor Clients

When you are selling to a standard homeowner, you need to understand the psychology, the buying process, the needs and wants of the consumer. But when you are selling to an investor, the case is different. In that case, how can you attract more of the investor client in an industry like real estate?

Let’s find out. You can also go through

Real Estate Investors offers repeat business

National Association of Realtors in a report said that an average homeowner lives in their house for about 15 years. And then they tend to move out. The same report also said that about 18% of the owners would never move out.

Meanwhile, an average real estate investor will buy an average of 2-12 homes in a year, depending on their success in the market. So if you get only a few investor clients, you can get more income than your consumer clients combined.

Expedited deals

The behaviour of investors is different than that of an average home buyer. Homebuyers have to think about mortgages, whereas investors make cash offers. If they are securing financing, they are typically well-versed and have several financing mediums like private partnerships, private moneylenders and crowd funders. Investors are eager to expedite a deal once they find that the investment is valuable.

So how can you attract and then retain more of your investor clients? Let’s find out.

Attract and Retain more Investors

1.     Take advantage of social media

There are over 2.77 bn people across the major social media platforms, according to a report by Statista. You can start by establishing the social media presence of your business. Then you can join some of the real estate investment groups on these social media channels, especially Facebook. It is a great way to pitch your business proposals to willing clients.

2.   Become an authority

This might take some time to achieve, but this is the best way to position yourself as an expert and attract more and more real estate investors. Start by creating a blog to reflect your thoughts about the real estate market, investment trends, and other related topics. It takes less than USD 50 to start a blog on WordPress or Blogger and start your journey to become a real estate investment authority.

What should you do differently when your clients are investors?

Some things you can do differently when you are dealing with investors as clients are-

  1. Know the Basics
  2. Speed
  3. Assess the Clients
  4. Understand the Math

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